Privacy Policy | Ice House Apartments

Last updated: September 2025

www.icehouseapartments.co.uk (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website [www.yourdomain.co.uk] (the “Site”), hosted by Wix.com Ltd. (“Wix”).

By using our Site, you agree to the terms of this Privacy Policy.

1. Who We Are

Data Controller: Ice House Apartments
Registered Address: Kings Road, Swansea, SA1 8AW
Email: bookings@icehouseapartments.co.uk

If you have questions about this policy or your personal data, please contact us using the details above.

2. What Personal Data We Collect

We may collect and process the following information:

Information you provide:
- Name, email address, phone number, postal address (e.g., via forms, account registration, newsletter sign-ups, or purchases).
Transaction details:
- Payment details (processed securely via Wix Payments or other providers – we do not store card details).
Technical data:
- IP address, browser type, operating system, device identifiers, pages visited, time spent on the Site (collected automatically via cookies and analytics tools).
Communication data:
- Emails, messages, or enquiries you send to us.

3. How We Use Your Data

We process your data for the following purposes:

To provide and manage our services.
To process payments and orders.
To respond to your enquiries and provide customer support.
To send newsletters or marketing communications (if you have opted in).
To improve our Site, services, and user experience.
To comply with legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract: Processing necessary for providing services you request.
Consent: When you opt in to marketing communications.
Legal obligation: For record-keeping and compliance purposes.
Legitimate interests: To improve our services, prevent fraud, and secure our Site.

5. Sharing Your Information

We may share your data with:

Wix.com Ltd. (our hosting provider). Your data may be stored on Wix’s secure servers located in various jurisdictions. See Wix’s Privacy Policy: https://www.wix.com/about/privacy.
Payment providers: (e.g., Wix Payments, PayPal, Stripe) for secure payment processing.
Service providers: (e.g., email marketing tools, analytics providers).
Authorities: Where required by law or to protect legal rights.

We do not sell your personal data to third parties.

6. International Data Transfers

Wix and other third-party providers may transfer your data outside the UK. Where this occurs, safeguards such as adequacy decisions, standard contractual clauses, or equivalent protections are applied.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required by law. For example:

Customer records: up to 6 years for tax purposes.
Marketing data: until you withdraw consent.

8. Your Rights

You have the following rights under UK GDPR:

Right to access your data.
Right to rectification of inaccurate data.
Right to erasure (“right to be forgotten”).
Right to restrict processing.
Right to data portability.
Right to object to processing (including marketing).
Right to withdraw consent at any time.
Right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise your rights, please contact us using the details in Section 1.

9. Cookies

Our Site uses cookies and similar technologies to improve your browsing experience, analyse traffic, and personalise content.
You can control cookies through your browser settings. For more information, see our [Cookie Policy].

10. Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse. However, no system is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us using the details above.